Excellence is contagious. It infects and affects everyone. It charts the direction of a program. It establishes the criteria for planning. It provides zest and vitality. Once achieved, excellence has a talent for permeating every aspect of life.

Excellence demands commitment and a tenacious dedication. Once it is accepted and expected, it must be nourished and continually reviewed and renewed. It is a never-ending process of learning and growing. It requires a spirit of motivation and boundless energy. It is always the result of a creatively conceived and precisely planned effort.

Excellence inspires; it electrifies. It potentializes every phase of life. It unleashes an impact which influences every program, every activity, every person. To instill it is difficult; to sustain it, even more so. It demands imagination and vigor. But most of all, it requires a constant state of self-discovery and discipline.

Excellence is one's life-line. It is the most compelling answer to apathy and inertia. It energizes a stimulating and pulsating force. Once it becomes the expected standard of performance, it develops a fiercely driving and motivating philosophy of operation. Excellence is a state of mind put into action. It is a road-map to success. When a climate of excellence exists, all things come easier.

Excellence is important because it is everything.