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Jon Gordon
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- Great leaders build and drive great cultures. They
know it's their number one priority. They can't delegate
it. They must lead and be engaged in the process.
- Culture is the reason why great organizations have
sustained success. Culture drives expectations and
beliefs. Expectations and beliefs drive behavior.
Behavior drives habits. Habits create the future.
- Culture beats strategy. Strategy is important but it
is your culture that will determine whether your
strategy is successful.
- If you focus on the fruit of the tree (outcomes and
numbers) and ignore the root (culture) your tree will
die. But if you focus on and nourish the root you always
have a great supply of fruit.
- When building a team and organization you must shape
your culture before it shapes you. A culture is forming
whether you like it or not. The key is to identify what
you want your culture and organization to stand for.
Once you know the values and principles that you stand
for, every decision is easy to make; including the
people you recruit and hire.
- A culture of greatness doesn't happen by accident.
It happens when a leader expects greatness and each
person in the organization builds it, lives it, values
it, reinforces it and fights for it.
- Culture is dynamic, not static. Everyone in your
organization creates your culture by what they think,
say and do each day. Culture is led from the top down
but it comes to life from the bottom up.
- "Your culture is not just your tradition. It is the
people in your building who carry it on." ~ Brad
Stevens, Head Coach, Boston Celtics
- When leading a new team or organization, it will
take longer to build a new culture if you allow negative
people from the previous culture to contaminate the
process.
- When you build a strong, positive culture most
of the energy vampires will leave by themselves because
they don't fit in. But you may also have to let a few
energy vampires off the bus.
- Creating a culture where people are afraid to
fail leads to failure. Allowing people to fail and learn
from failure ultimately leads to success.
- Change is a part of every culture and
organization. Embracing change and innovation will
ensure that your organization thrives.
- Progress is important but when innovating and
driving change make sure you honor your tradition,
purpose and culture. This generates power from your past
to create your future.
- Culture is like a tree. It takes years to
cultivate and grow and yet it can be chopped down in a
minute. Protect your culture.
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